Can’t Knock the Hustle.
Jay-Z has always been a favorite of mine. I started listening to his music around 2002, but of course I didn’t understand what most of his lyrics meant. I didn’t really start listening to his music until my first few years while in undergrad. His lyrics became much more clearer to me. After this moment of clarity, I went back and listened to his older works. And I realized that this guy is nothing short of a genius.
But he’s not only a genius.. a businessman.. no wait, he’s a business man.. but more importantly to me, he’s a master of his art. He’s why I still listen to rap music.
So you can imagine how my eyes were glued to the television when I first saw his 3 minute commercial. And you can probably imagine how many times I’ve had the youtube video on a loop. And every blog I visit, I play the video like I haven’t watched it a few times already.
This video literally gave me chills. I love hearing different styles of music. Different sounds. Different beats. Different melodies. The music nowadays always sound the same and lack immeasurable quality. But I am NEVER let down by this guy. And after 3-4 minutes of those sounds, those beats.. those melodies.. it’s safe to say that I. Got. My. Life.
Not everyone is a fan. That I know. I’m not sure if I want to call myself a fan simply because I associate the term with being a fan of music. And I admire more than that.
I admire his finesse. His love for his art. The work that he puts into himself.. into his brand. His assurance through his own ways of exudation.
Yes, I will be downloading the app. Yes, I will be purchasing the album. But after reading this post, I’m sure you had already drawn that conclusion.